Do Corporate Social Responsibility Categories Distinctly Influence Innovation? A Resource-Based Theory Perspective

Do Corporate Social Responsibility, Service Quality and Customer Satisfaction influence Brand Loyalty?

The Coronavirus (Covid-19) has become a threat to the world. The government has implemented various policies to prevent its spread, such as self-isolation, social distancing, etc. The regulation turned out to pose a big threat to many companies, especially in the retail sector. To survive in a pandemic, the company needs to ensure brand loyalty as an important factor in maintaining company stab...

A European Perspective on Corporate Social Responsibility

Corporate Socially Responsible (CSR) behaviour is a necessary prerequisite of global economic activity and makes this as a different perspective. In this paper, the author’s argument is based upon developments in several countries and special reference is given to UK and Portugal. Responsible behaviour of enterprises should consider innovative forms to present its reports, because is more attra...

Corporate Social Responsibility in a Comparative Perspective

Corporate Social Responsibility: A Resource-Based View of the Firm

This paper reviews the application of the corporate social responsibility (CSR) as an intangible dynamic resource, its application in the formulation of marketing strategies and its association with business performance, using the theoretical framework of resource-based view of the firm (RBV). The study aims to address the control and governance of the application of the CSR with respect to sel...

Does Firm Innovation Affect Corporate Social Responsibility?

This study examines the relationship between firm innovation and CSR. Stakeholders’ concern over transaction-specific investments exacerbates when firms engage heavily in innovation activities. To secure stakeholders’ support, firms adopt CSR effectively as an ex ante signal of sustainability and goodwill. As CSR is endogenous to a firm’s innovation activities, we rely on an instrumental variab...